Crick-Itz

Crick-Itz is a sustainable snack product using crickets as a source of protein. I had the fun challenge of integrating crickets, an unusual ingredient for food, into a branding that was approachable and friendly. Transparency is important in healthy organic foods, but having a cricket front and center was too jarring. Since there's so many nutrients in a small amount of crackers, I took advantage of that with the slogan "big things come in small packages." The product packaging itself is smaller than a business card, emphasizing its slogan. It includes a small window to see the crackers themselves, staying true to the realness of the product itself.