Crick-Itz is a sustainable snack product using crickets as a source of protein. Crickets are an unusual ingredient for food, and I had to transform it into a branding that was approachable and friendly. Since healthy and organic food brands rely a lot on transparency, it was important have crickets in the forefront. These crackers are small, but packed tightly with tons of nutrients, hence the “big things come in small packages” slogan and small packaging. It includes a small window to see the crackers themselves, staying true to the transparency of the product itself.
