Neapolitan Apparel ILLUSTRATION AND APPAREL BRANDING
Neapolitan is an apparel brand made for Asian Americans to rediscover their childhood nostalgia. The branding is based entirely upon the childhood (and adult) favorite inexpensive Asian snack. It combines hypebeast and bright colorblock clothing trends, representing the complex identity of Asian Americans. Neapolitan itself also references the tricolored ice cream, to display the large range of Asian identities in America.